I Want That Badge: Check in to the #Superbowl From Your Couch

Foursquare is trialling a new nationally featured “place” to check into. What better way to try it out than Superbowl XLV?

“Super Bowl Sunday” will be available in the “trending now” section on Fourquare’s mobile apps. If you check in and shout which team you’re rooting for, you’ll unlock a Packers or Steelers badge. Badges will come with redemption codes for 20 percent off at NFLShop.com.

Though no money is changing hands with the NFL, I have a feeling we’ll see more of this soon, as an engagement tool for brands. A number of companies such as Miso, GetGlue and Badgeville have already begun to extend the check-in to things like TV shows and websites.

This represents usage growth opportunities and monetization events for a wider range of advertising. Foursquare, being the leader of the check-in game — and a proponent of constant evolution — is primed to get this going in unique ways.

badge, foursquare, news, strategy

This entry was posted on February 6, 2011, 2:59 am and is filed under Badge, I Want That Badge. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.

http://topsy.com/4sqindy.east44.com/i-want-that-badge-check-in-to-the-superbowl-from-your-couch/?utm_source=pingback&utm_campaign=L2 Tweets that mention I Want That Badge: Check in to the #Superbowl From Your Couch « — Topsy.com

[...] This post was mentioned on Twitter by Tracy Tillapaugh, EatDrink.it, Andrew K Kirk, 4SqCHAT, Chris Banks and others. Chris Banks said: I Want That Badge: Check in to the #Superbowl From Your Couch http://bit.ly/fPqUUO #4SqCHAT [...]
http://www.facethebuzz.wordpress.com Andrew

Does a check-in opportunity on a national level help to greatly spread the word or dilute the original intent of check-ins (based on local, location-specific venues)?

I would argue these PR stunts, while great at attracting attention, actually detract from Foursquare as a whole. One of the pillars of LBS is about the local connection and motivating people to get out and about. If you can complete the entire process from your couch, the service is steering away from a core value
CBanks

I think that while it did get people to check in form home, and we want people to enjoy their city. It did get a ton of people sign up for Foursquare. I was following the words "Newbie Badge" on twitter, and it was almost like I was in a tweet chat. Saying that, it may have not been the best way to get the foursquare brand out their, but it worked. What is more testing is if the people that signed up on Super Bowl Sunday will contenue to check in? Time will tell.
http://4sqindy.com/global-venues-idea/ Global Venues: Good Idea or bad? «

[...] with anything, there are drawbacks. The Superbowl might have been a one-time venue deal. Once we open the can of worms on global venues, things could [...]

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