Chris Theisen has been an advocate of location based marketing for nearly a year. While employed as the Digital Communications Director at Hare Chevrolet he initiated and saw the rewards of marketing the dealership via Foursquare. Whether it be to gain a free car wash along with mayor status or receive a $10/10% discount (whichever was greater) Foursquare produced nearly 100 checkins. A majority of those checkins were from customers or prospects.
While on Chris’ watch Hare also saw benefits by gaining nearly 300 friends on the service, allowing Hare to interact with customers and their online community via commenting on their friends checkins at other locations along with Hare. One area that saw Chris use Foursquare in a “unique” way was the tips section. While leaving a tip as a business isn’t really unique (Chris borrowed the idea from fellow speaker Russ Chargulaf of Houlihans) it was one of the first of its kind for a non major brand. Anytime a Foursquare user would checkin at a business nearby the dealership they saw a tip from Hare detailing the fact that Hare participated actively in a platform they were using and also offered a discount. While the tip wasn’t exactly about the location itself, the tips all played on the location and their business so it was more relevant than a blatant marketing message.
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