Bruce McClain is a huge fan of Foursquare and location-based social networking. As Director of Technology and Digital Media at Scotty’s Brewhouse, he helps manage one of Indiana’s most checked in set of venues. With over 20,000 check-ins company wide, Scotty’s Brewhouse continues to find new ways to use Foursquare to promote their business.
Last summer, to help promote Foursquare and Scotty’s new concept, Bruce helped organize an “I’m on a Boat!” party at Scotty’s Lakehouse. Guests were able to stop by the Lakehouse, get inside an actual kayak and after checking in on Foursquare they received an “I’m on a Boat” badge. Not only did this provide an opportunity to get a badge, it also doubled the restaurants sales for the day.
The Foursquare practices used by the Scotty’s digital marketing team have been featured on Entrepreneur.com, Msnbc.com, as well as many other online publications.
As part the of 2011 Foursquare Day celebration, Scotty’s Brewhouse Downtown Indy will be holding a party starting at 4:44pm. All attendees of the Foursquare Indy Conference are invited to attend immediately following the conference. There will be specials, giveaways, and old school foursquare courts set up for some friendly competition.