Archive for category Businesses

Exploring Local Coffee On Foursquare Leads To BJava In Indy

I love foursquare. I also love coffee. Combine the two by searching for coffee in the “explore tab” for some serendipitous delight. Foursquare also recognizes my caffeinated curiosity as a “Level 7 – Fresh Brew Badge”.

The other Saturday, I did just that. This exploration led me to BJava Coffee. To be fair, I had heard of BJava from Dig-IN: A Taste of Indiana and some other events, but I had never stepped foot into their location. I also had the incentive to unlock their special for $.50 off a latte. Turns out, I unlocked more than that.

I had a nice chat with the owner, BJ, who admits to using any sort of free promotion she can to market her business. Foursquare and Yelp are just a couple of sites where she offers online specials. After finishing my latte, I met Chris – BJava’s foursquare Mayor and the Duchess on Yelp. There’s something charming abut local businesses. A more personal connection than you might find at the Starbucks at the other end of this strip mall on 56th and Lafayette Rd.

Clever Coffee Dripper - Click to learn more

Before leaving I also made the investment of a bag of Honduran coffee beans and a Clever Coffee Dripper (which brews a better cup of coffee than my trusty french press… yup, I said it).

It is a pretty awesome contraption!

More incentive to try them out? A coupon to get $10 worth of BJava Coffee for $5! Hurry, supplies are limited and this offer lasts for 6 days via GreenClipping.

Where are your favorite, local coffee spots in Indianapolis? Leave a comment below and we’ll add those venues to a list on our 4sqINDY foursquare account!

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How To Use Foursquare to Bolster Your Blog Presentation At #BIN2011

Headed to BlogIndiana? Check out this session presented by 4sqIndy’s Andy Huston.
AndySAMADAMSHow To Use Foursquare To Bolster Your Blog 

Andy Huston
@hust0058

Friday, August 12th at 3:30 PM

Session Type: IntermediateTags:

 

Beyond the check-in, learn the strategies you can use to build awareness of your blog with foursquare and engage with your readers when they are checking in.

Learn 5 strategies, illustrated by real examples, that will help your blog connect with new users and build a more loyal fan base. We’ll also share several examples of how you can connect and embed pieces of foursquare into your blog.

Will you be at BlogIndiana? There’s still time to register at blogindiana.com.

Have a preemptive question? Leave it in the comments below. Andy will be sure to address these and others from #BIN2011. Check back after the BlogIndiana Conference for some of his top foursquare tips for bloggers.

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From Check-in to Check-out: Video with Foursquare Founder

We just came across this YouTube video Q&A with Dennis Crowley, foursquare’s founder. Dennis adds some good, recent insights into the foursquare platform, foursquare’s growth, foursquare content and how brands are using foursquare.

What questions would you ask if you had 3 minutes and 24 seconds with foursquare’s team?

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10 Ways Organizations Can Maximize Foursquare Tips

This post originally appeared on Andy’s blog: Social Media for Social Organizations.

Foursquare is my favorite social network because it intersects with location. Nonprofits, associations, and social organizations can extend the reach of their organization by using foursquare’s tips that are left at venues. When a user checks in to a venue, a tip from that venue will appear in the app. Tips are a growing component of foursquare - accentuated by the new “Explore” tab.

Tips can be created online at foursquare.com or in the mobile app.

Organizations can maximize their presence on foursquare with these tips about tips:

  1. Blend information about the venue and your organization (Stay relevant!)
  2. Share something insightful or interesting or amusing… [NWF Example]
  3. Be “evergreen” – a tip that won’t have an expiration date
  4. Think “do-able” to inspire users to mark “I’ve done this”
  5. Leave tips at venues that relate to your target audience
  6. Add a link back to a related blog post on your site [DigIN Example]
  7. Include a picture with your tip
  8. Embed foursquare tips on your website [VisitPA example]
  9. Promote your tips on Facebook / Twitter
  10. Thank users for completing your tip (new notifications in the app or by email)
  11. Bonus: Run a campaign to drive users to complete your tips during a certain time period.
What else would you like to see from organizations on foursquare?

 

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Check in to Lemonade Day today – for a great cause!

What is Lemonade Day?

Lemonade Day is a free, city-wide initiative designed to teach kids how to start, own and operate their own business – a lemonade stand.

Lemonade Day launched in Indianapolis in 2010 and over 7,400 kids signed up! We had over 50 sponsors and community partners involved and Governor Daniels and Mayor Ballard were big supporters. It was a HUGE success!

Today, we have over 10,000 kids with stands across the city, including at Marsh Supermarkets, Cafe Patachou, H.H. Gregg, and Indy Parks.  Many of our locations are listed here.

Be sure to checkin on foursquare when you’re out enjoying your lemonade today!

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The Mayor’s Media Alert for Foursquare Day!

MEDIA ADVISORY

FOR IMMEDIATE RELEASE
APRIL 15, 2011

MEDIA CONTACT:
Paula Freund
Press Secretary
Office of Mayor Greg Ballard – City of Indianapolis
www.indy.gov – Newsletter – Facebook – Twitter – Flickr

Mayor Ballard Declares April 16 “Foursquare Day” in Indianapolis

INDIANAPOLIS – Mayor Greg Ballard today officially declared April 16 “Foursquare Day” in Indianapolis in honor of the second anniversary celebration of the community social network.

Mayor Ballard issued a proclamation for the Foursquare Day celebration for social media users and small business owners. The event will be held at the Marriott Indianapolis Downtown from 1:44 p.m. to 4:44 p.m. Saturday, April 16. Foursquare allows local companies to promote their businesses for free and helps residents discover the city, with more than 100,000 users registered in Indianapolis.

“Foursquare can be used to drive support for our local business community and offers the Indianapolis Foursquare community fun, new ways to explore our city,” said Mayor Ballard.

Foursquare, a location-based mobile platform, lets users check in to venues and “unlock” a city. Conventions and tourism groups such as Visit Indiana and the Indiana State Fair are some of those who use the site to engage the community.

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4SqDAY Register Here to Join the Celebration!

 

Conference Info:

4SqDAY is a one day celebration of all things foursquare™. 4SqINDY is hosting a conference for users, business owners, marketers, API developers and nonprofits to learn more about how foursquare™ can make them successful. 4SqDAY will also include social outings for our community of supporters. To add more foursquare™ fun, 4SqINDY will promote all local businesses that offer a one-day foursquare™ special.

Speakers include:

MAYOR BALLARD (scheduled to read the FOURSQUARE DAY proclamation)

Super Bowl 46 – Brad Carlson, VP of Marketing & Conrad Picirillo, Co-Chair of Interactives Committee

Bruce McClain, Scotty’s Brewhouse

Russ Chargualaf, Houlihans

Jeremy Williams, Visit Indiana

EatDrink.it – local developers of a 4sq-integrated app!

Alex Umlauf, White River State Park

Chris Theisen, Flex-Pac (formerly of Hare Chevy)

 


When: 4/16/11 from 1.44p-4.44p

Where: Marriott Downtown Indianapolis

350 W Maryland St
btw West & Capitol
Indianapolis, IN 46225

Register Now:

$5 – includes networking, sessions, and entries into raffle!

Raffle prizes

Thanks to BLASTmedia

  • 2 (two) MIMOBOTs: USB 2GB Flash Memory Drives
  • 2 (two) Eton Corporation Scorpions: solar-powered, all-terrain, multi-function unit with digital radio, audio line input and carabiner
  • 2 (two) dexim audio car mount charging holder for iPhone4/iPhone3
  • 1 (one) dexim BlackBerry and USB port car charger
  • 1 (one) dexim P-Flip: foldable power dock
  • 1 (one) dexim Solar-Powered P-Flip: foldable solar power dock

Thanks to Charles Wolff

  • 1 (one) set of Indianapolis 500 Race Day tickets
  • 1 (one) set of Indianapolis 500 Carb Day tickets

Thanks to Foursquare

  • 2 (two) 4SqDAY tee shirts

 

Want to get in on the action?

  • Business owners please help us by telling us about your 4SqDAY special.
  • Sponsorship opportunities, email info@4sqindy.com
  • Submit a prize for the raffle, email info@4sqindy.com
  • Volunteer! Have some skills that you want to show up to make foursquare™ awesome? Let us know.

Add our official foursquare™ tip:

Join us for the Official After Party!


This 4sqDay event is being hosted by Andy Huston and Chris Banks and is not affiliated with or endorsed by Foursquare Labs, Inc.

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How Businesses Can Create Foursquare Marketing Campaigns

Businesses can create savvy social media campaigns with the new foursquare 3.0 specials. Any business that has claimed their venue(s) can create their campaign(s). That’s right! You can offer more than one special at a given venue. Simply log in and click “Manager Tools” to start.

What are the opportunities and how can use them? Read the rest of this entry »

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What Businesses Can Do With The New Foursquare Analytics

Earlier this year, foursquare unveiled more information for businesses looking to partner with the location-based service. Now, the company has announced that it is offering a whole new analytics dashboard to internet marketers.

The new analytics dashboard lets internet marketers and business owners have easier access to information from all of their venues. This new management system makes it simple to offering multiple Specials at multiple venues. Plus, marketers will be able to see statistics about their campaigns as those special launch.

This data can easily be downloaded as a .csv file that shows the following information by day: Read the rest of this entry »

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Making Foursquare Work For You Or Your Business [Slides]

We want you to be successful with your use of foursquare.

These slides breakdown the opportunities in foursquare. This will surely give you a few new things think about regarding your foursquare strategy. What’s that you say? You don’t have a strategy? That’s OK, but you better get started by putting that strategy on paper so foursquare works in your favor. Knowing how the platform works will inform your strategy. That’s why I’ve created the following presentation.

Need help? Let us know. Want to discuss your specific strategies or how this will best fit your unique situation? We can do that! Need help with campaigns or implementation? We’ve got you covered there, too. Email us at 4sqIndy@gmail.com!

The Indianapolis Ambassador Group has been set up to connect foursquare ambassadors in Indy as we work collectively to help connect more businesses and organizations with foursquare. Are you an Ambassador? Join our group!

What other questions do you have?

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