Posts Tagged Analytics
I have worked in IT (Mainframes, not PC or Internet) for over 20 years and several buzz words have come up in hardware (servers, blades, etc) and software (OO, SOA, Cloud, etc). One of the most interesting for me is LBS (Location Based Services), which has Foursquare as a good example.
Foursquare is an application that you can use in 2 ways:
- Using your smartphone (Blackberry, Iphone, Android, etc);
- Using the internet
Most people that I know, use it on the phone, where the app uses the phone’s GPS feature to tell you about venues near you. That can be any place: a bar, a school, a mall, a park, etc.
A growing number of people use the website where you just enter the address which you want to check-ins. This is done without any GPS verification that you are really in there. Read the rest of this entry »
Earlier this year, foursquare unveiled more information for businesses looking to partner with the location-based service. Now, the company has announced that it is offering a whole new analytics dashboard to internet marketers.
The new analytics dashboard lets internet marketers and business owners have easier access to information from all of their venues. This new management system makes it simple to offering multiple Specials at multiple venues. Plus, marketers will be able to see statistics about their campaigns as those special launch.
This data can easily be downloaded as a .csv file that shows the following information by day: Read the rest of this entry »
Foursquare, the world’s most popular location-based mobile platform, now has over 7.5 million users. It’s recent and continued growth has made it a key ingredient in many people’s and organization’s social media mix. Its growing popularity is attracting more and more national media attention; furthermore, foursquare is continuing to innovate by adding new application features for consumers (like explore), adding new tools for claimed businesses (like additional special capabilities), creating new badges (like the many offered at SXSW), and updating their point system.
Now that there are over 7.5 million users, we are finding more and more people looking for ways to learn more about foursquare. Some have found the increasingly popular podcast from AboutFoursquare (that is usually recorded Sunday evenings and posted every Monday morning) and the great TweetChat #4sqCHAT, the Twitter chat session started by @4sqINDY that is held over Twitter (globally) at 9pm EST (GMT -5:00) each and every Monday. Yet, others still do not know! So, how can we inform and engage these people? Read the rest of this entry »
The engineers at foursquare have been having fun with all the data that is sitting around. We’ve seen foursquare and the movies, what team got the most shouts for Super Bowl XLV, and how many Wendys checked into Wendy’s. They’ve now found the rudest cities in the world! Using a few lines of code foursquare scoured its tips for for curse words and then sorted by city.
Congrats Bloomington? You’re #4 on the list — worldwide. Guess the last couple years of IU Football haven’t helped matters…