Posts Tagged business
This post originally appeared on Andy’s blog: Social Media for Social Organizations.
Foursquare is my favorite social network because it intersects with location. Nonprofits, associations, and social organizations can extend the reach of their organization by using foursquare’s tips that are left at venues. When a user checks in to a venue, a tip from that venue will appear in the app. Tips are a growing component of foursquare - accentuated by the new “Explore” tab.
Tips can be created online at foursquare.com or in the mobile app.
Organizations can maximize their presence on foursquare with these tips about tips:
- Blend information about the venue and your organization (Stay relevant!)
- Share something insightful or interesting or amusing… [NWF Example]
- Be “evergreen” – a tip that won’t have an expiration date
- Think “do-able” to inspire users to mark “I’ve done this”
- Leave tips at venues that relate to your target audience
- Add a link back to a related blog post on your site [DigIN Example]
- Include a picture with your tip
- Embed foursquare tips on your website [VisitPA example]
- Promote your tips on Facebook / Twitter
- Thank users for completing your tip (new notifications in the app or by email)
- Bonus: Run a campaign to drive users to complete your tips during a certain time period.
Yes, Mayor Ballard proclaimed 4/16/2011 as Foursquare Day. And, yes, we know there are a ton of you checking in around Indy. Well, here’s some more exciting news!
Data was collected and compiled from all check ins worldwide for one week in January. Two of the most popular “nightlife” venues in the world that week were right here in Indiana:
Must be something about their pepperoni stuffed breadsticks…
We’ve been very pleased with the participation and engagement during #4SQCHAT that takes place on Twitter every Monday at 9p ET. In an effort to make these hour chats more meaningful, we’re going to start recapping the chat on our blog – featuring some favorite participants their comments.
Monday, May 16th: Foursquare Tips
What makes a good foursquare tip?
- Sharing the best nuggets of your favorite spots
- Unexpected, unusual, little-known suggestions and ideas!
- Lasting, relevant information
- Fun facts
- For restaurants, something off the menu
How do you use tips for personal use?
- Leave tips that reflect your personality (or your personal brand)
- Be human
- Share things that your friends would like
How can businesses & brands use foursquare tips?
- Businesses/Brands should show that they are human
- Leave insider tips at relevant venues
- Link tips back to the business blog/website if you can give more detail
What can you do to promote your tips?
- Cross promote with your social sites – share on Twitter and Facebook
- Link or embed tips onto your website
What would you like to improve about tips?
- It would be nice to know when someone has done your tip
- The ability to comment on tips
- Potentially renaming the “mark tip as done” button: Thanks/Like
- A way to edit older tips
- A better way to flag inappropriate tips
What additional thoughts/comments do you have on the subject? Other suggestions for improving future ChatRecap posts?
These guys are excited about tomorrow’s foursquare day. So are we!
Here’s the video on YouTube: http://youtu.be/GYcncGpxwDY
See you tomorrow at our event or at Brewhouse downtown for the post party!
Occupation(s) – Executive Chef, Houlihan’s Castleton Square; Social Media Liason, Houlihan’s Indiana; PR/Marketing for Loo Abby; Professional Bass Angler;
Russ moved to Indianapolis in 1999 to work for the Indiana Pacers after living in Chicago and working for the Chicago White Sox for six years. Has been working with Houlihan’s for over three years now. While being the Executive Chef during the day, he’s the marketing guru 24-7. Russ integrates Houlihan’s with his love of fishing by having my boat wrapped with the Houlihan’s logo and marketing necessities. Russ also hosts Social Media Day Indy on a regular basis to help promote Houlihan’s and to meet the Social Media Community. Russ has been using Foursquare for over a year, Twitter over 8 months, and Facebook over two years.
Russ started using Foursquare as a game with friends but quickly saw there was a huge potential to use it as a marketing tool for his restaurant. The Houlihan’s Castleton location is considered the “rogue” location in comparison to the rest of the company. Russ likes to try new things, push the envelope, and use marketing in unique ways. If you visit locations like car repair shops, hotels, or retail stores in the Castleton area and check in on Foursquare, you’re likely to see a tip to come and see Russ at Houlihan’s. Russ currently holds some unique Mayorships throughout the city which was featured in Metromix magazine. Russ enjoys seeing all aspects of using Foursquare as a game, a concierge, gps, and a business building tool.
As a marketing tool for the band “Loo Abby”, Russ rewards all Foursquare users who check into the venue when “Loo Abby” is playing. Through the power of Twitter and Facebook, I’m able to promote not only the Best Band in Indy, but also use Foursquare as an incentive.
On Foursquare Day, any member of LA Fitness can bring a non-member to receive a free workout and a 30-day pass. The key is you both have to check in on foursquare to unlock the special. The second offer is for mayors only. They can collect a gym bag and towel when they come to workout on Foursquare Day
Be one of the first 300 customers to spend $35 in the LEGO Store on Foursquare Day and you’ll receive an exclusive, limited-edition LEGO Minifigure set!
Children’s Museum of Indianapolis
Check in on Foursquare Day and receive $5 off youth admission with paid adult and 10% off your entire Museum Store purchase. Fine Print: Not valid on previous purchases, gift certificates, or with any other offer. One discount per household.
Houlihan’s (Castleton ONLY)
When four (4) people check in together on Foursquare Day and you will receive a free big plates appetizer. (Russ will be passing out appetizer cards at the 4SqDAY Conference as well)
Become the mayor of your local McDonald’s on Foursquare Day, push your check-in and mayor notification to Twitter, and get automatically entered to win one of a hundred ventage tee shirts available.
First 50 to check in will receive a free, empty, refillable Thr3e Wise Men Brewing Co. growler. $4 16oz domestic pints. $4 Dill Chips with Foursquare Check in until 6pm. Foursquare courts set up on their patio.
Russ Chargualaf (from the comments)
Anyone who checks into the @LooAbby show at Mo’s Irish Pub and finds Russ (@basschaos) will receive a $16 Gift Certificate for Houlihan’s!!!
Free high fives
Indy With Kids
Kat offers a free handshake between the hours of 1:44pm-4:44pm. If you’re lucky, she’ll pass you a business card too!
Bruce McClain is a huge fan of Foursquare and location-based social networking. As Director of Technology and Digital Media at Scotty’s Brewhouse, he helps manage one of Indiana’s most checked in set of venues. With over 20,000 check-ins company wide, Scotty’s Brewhouse continues to find new ways to use Foursquare to promote their business.
Last summer, to help promote Foursquare and Scotty’s new concept, Bruce helped organize an “I’m on a Boat!” party at Scotty’s Lakehouse. Guests were able to stop by the Lakehouse, get inside an actual kayak and after checking in on Foursquare they received an “I’m on a Boat” badge. Not only did this provide an opportunity to get a badge, it also doubled the restaurants sales for the day.
The Foursquare practices used by the Scotty’s digital marketing team have been featured on Entrepreneur.com, Msnbc.com, as well as many other online publications.
As part the of 2011 Foursquare Day celebration, Scotty’s Brewhouse Downtown Indy will be holding a party starting at 4:44pm. All attendees of the Foursquare Indy Conference are invited to attend immediately following the conference. There will be specials, giveaways, and old school foursquare courts set up for some friendly competition.
Chris Theisen has been an advocate of location based marketing for nearly a year. While employed as the Digital Communications Director at Hare Chevrolet he initiated and saw the rewards of marketing the dealership via Foursquare. Whether it be to gain a free car wash along with mayor status or receive a $10/10% discount (whichever was greater) Foursquare produced nearly 100 checkins. A majority of those checkins were from customers or prospects.
While on Chris’ watch Hare also saw benefits by gaining nearly 300 friends on the service, allowing Hare to interact with customers and their online community via commenting on their friends checkins at other locations along with Hare. One area that saw Chris use Foursquare in a “unique” way was the tips section. While leaving a tip as a business isn’t really unique (Chris borrowed the idea from fellow speaker Russ Chargulaf of Houlihans) it was one of the first of its kind for a non major brand. Anytime a Foursquare user would checkin at a business nearby the dealership they saw a tip from Hare detailing the fact that Hare participated actively in a platform they were using and also offered a discount. While the tip wasn’t exactly about the location itself, the tips all played on the location and their business so it was more relevant than a blatant marketing message.