Posts Tagged campaigns
Last fall, the Indiana Office of Tourism Development worked with Indiana-owned technology firm Right On Interactive to help us integrate Foursquare with our email marketing efforts and our annual Fall Leaf Cam. With the help of ROI, we were able to email targeted, exclusive coupons to Foursquare members when they checked-in at or near our Leaf Cam locations during a 2-month campaign in the fall. By targeting engaged consumers who were already traveling in Indiana, we achieved a 75% coupon redemption rate – a tremendous result.
In addition to achieving a high response rate, the entire promotion was cutting-edge and was the first time (to our knowledge) that Foursquare and email had been put together for an integrated marketing campaign based on the users’ check-ins.