Posts Tagged Conference
Bruce McClain is a huge fan of Foursquare and location-based social networking. As Director of Technology and Digital Media at Scotty’s Brewhouse, he helps manage one of Indiana’s most checked in set of venues. With over 20,000 check-ins company wide, Scotty’s Brewhouse continues to find new ways to use Foursquare to promote their business.
Last summer, to help promote Foursquare and Scotty’s new concept, Bruce helped organize an “I’m on a Boat!” party at Scotty’s Lakehouse. Guests were able to stop by the Lakehouse, get inside an actual kayak and after checking in on Foursquare they received an “I’m on a Boat” badge. Not only did this provide an opportunity to get a badge, it also doubled the restaurants sales for the day.
The Foursquare practices used by the Scotty’s digital marketing team have been featured on Entrepreneur.com, Msnbc.com, as well as many other online publications.
As part the of 2011 Foursquare Day celebration, Scotty’s Brewhouse Downtown Indy will be holding a party starting at 4:44pm. All attendees of the Foursquare Indy Conference are invited to attend immediately following the conference. There will be specials, giveaways, and old school foursquare courts set up for some friendly competition.
Last fall, the Indiana Office of Tourism Development worked with Indiana-owned technology firm Right On Interactive to help us integrate Foursquare with our email marketing efforts and our annual Fall Leaf Cam. With the help of ROI, we were able to email targeted, exclusive coupons to Foursquare members when they checked-in at or near our Leaf Cam locations during a 2-month campaign in the fall. By targeting engaged consumers who were already traveling in Indiana, we achieved a 75% coupon redemption rate – a tremendous result.
In addition to achieving a high response rate, the entire promotion was cutting-edge and was the first time (to our knowledge) that Foursquare and email had been put together for an integrated marketing campaign based on the users’ check-ins.