Posts Tagged strategy
Just like last year foursquare is joining in on 4SqDAY fun with a badge! 4SqDAY is a fan-organized global event founded by 4SqDAY.com. You will unlock this badge with your first check in on 4/16! Easy right!
Here in Indianapolis we have a great idea on which venue that should be! We’ve spent months planning one of the biggest 4SqDAY celebrations in the world with a 4SqDAY Conference at the Marriott Downtown (just lowered the ticket price and they’re going fast!) and an after party right down the street at Scotty’s Brewhouse (don’t forget to use the #ILoveSBH hashtag). Come out, check in, get a badge, have tons of fun, and get some cool foursquare swag!
Foursquare is trialling a new nationally featured “place” to check into. What better way to try it out than Superbowl XLV?
“Super Bowl Sunday” will be available in the “trending now” section on Fourquare’s mobile apps. If you check in and shout which team you’re rooting for, you’ll unlock a Packers or Steelers badge. Badges will come with redemption codes for 20 percent off at NFLShop.com.
Though no money is changing hands with the NFL, I have a feeling we’ll see more of this soon, as an engagement tool for brands. A number of companies such as Miso, GetGlue and Badgeville have already begun to extend the check-in to things like TV shows and websites.
This represents usage growth opportunities and monetization events for a wider range of advertising. Foursquare, being the leader of the check-in game — and a proponent of constant evolution — is primed to get this going in unique ways.